Tuesday, August 23, 2011

Melissa's Story



(I realize my bumper isn't correct and there are audio issues to fix)

On Monday I had the privilege of capturing the story of a close partner of ours, Melissa Horn of the American Heart Association. I'm using it as a non-government model in my AHA training today, and edited it to specifically illustrate the story checklist we'll be using in an activity to evaluate our stories.

I made sure to ask Melissa some meta questions too, here is a quickie...




***Thanks to Hannah and Alan for your assistance!***

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9 comments:

  1. JuliestestAugust 24, 2011 at 8:00 AM

    Kyle: I'm interested in the idea of story check list...i tried something similar at the tobacco control workshop...though it was having participant look for the top tips. What's on your check list?

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  2. JuliestestAugust 24, 2011 at 8:13 AM

    Wow powerful! I really liked that she had props to show...seeing the photos added variety and depth. Did it add a lot of time to take those shots? Did you film the story and then go back and get shots of the photos?

    What's a bumper?

    I liked having a the quick 15 second what was it like to tell your story...a glimpse at the back story.

    Thank you Kyle, Alan and Hannah!

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  3. AppleAugust 24, 2011 at 9:07 AM

    Really liked the panning and the photos/props. I'm teary.

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  4. KyleAugust 24, 2011 at 9:15 AM

    @Julie It's the same as I showed you and Suzanne in my presentation, I use the simple checklist from "The Elements of Persuasion"... Passion, Character, Conflict, Transformation, Drop Off (this one I added).

    @Julie I asked Melissa to bring props and photos with her because I wanted to have B-roll to differentiate it from a normal storybooth video. I asked her to "show and tell" the props while I taped, which added a little time to the shoot. I think it's stylistically worth the time since it required not extra setup.

    @Julie A bumper is a branded video clip that you put at the beginning or end of your story.

    Thanks for your feedback!

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  5. KyleAugust 24, 2011 at 9:19 AM

    @Sarah Thanks, it seems ppl are liking the addition of b-roll.

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  6. ShirleyAugust 24, 2011 at 9:38 AM

    Thanks for posting this.

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  7. KyleAugust 24, 2011 at 9:39 AM

    @Shirly Appreciate the comment!

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  8. JillAugust 25, 2011 at 10:54 AM

    Wow, I knew Melissa had worked for ACS before AHA but I didn't know her story. I loved the b-roll, I think it really added to the story similar to doing a digital story with still images and voice over. Would you try this again?

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  9. KyleAugust 25, 2011 at 12:27 PM

    @Jill - I too love the power of story to get us to understand colleagues at a deeper level, and gain power from others commitment to our issue. Thanks for the b-roll thoughts, I think I will definitely try this again for video stories that aren't constrained to the "booth" format/time constraint.

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