Sunday, May 22, 2011

Video Example: America's Most Obese Region


Things I like:
  • It's framed as a story about a place.
  • Public health reps are understated.
  • Stories of individuals affected are featured throughout in their natural voice and setting.
  • Highlights social determinants in an accessible way.
Things I don't like:
  • Deep problem frame. Solutions are entirely missing.
  • Focus is food-heavy (pun intended).
  • No drop off point.
  • The "it's so complicated" frame we keep hearing from research/health folks is disempowering.

1 comment:

  1. I was totally engaged for the video but agree that the ending and lack of solutions was disappointing. The policymaker boot camp part was funny but it seems like a big opportunity was missed.

    ReplyDelete

Note: Only a member of this blog may post a comment.