Making Stories Work for Your Org: What the Data Says
By Colin Holtz and Steve Daigneault, M+R Strategic Services
Remember Rokia? Research quoted in this article found that storytelling doesn't always work.
" Why? Too many organizations have a limited understanding of what "storytelling" means...
1. Just because your organization stumbles upon an amazing story doesn't mean you're going to tell it well. The 'how' is just as important as the 'what.'"
The authors describe two different kinds of stories
-explaining stories
-Compelling stories
Check out the whole article at
Making Stories Work for Your Org: What the Data Says
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ReplyDeleteReally great examples in the post. Not sure what do with with my Rokia example!
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