Amy's recent post shares some of her early evaluation of online video for advocacy purposes. Awesome info. This is what Digital Habitat has learned so far
- Online video is growing faster than you can say "YouTube." Check out these mind-blowing stats from 2010.
- Brand-engagement companies like NORTH are seeing big results with their advocacy videos: Portland mayor wins by a landslide; the Right Brain Initiative raises an extra $800,000; and Big Brothers Big Sisters earns $350,000 in donations at this video's unveiling.
- The Miami Herald is getting more news to more viewers as a result of this calculated video push.
- Climate Wisconsin videos have gotten 85,000 plays and counting, thanks to public-television broadcasts, use in climate-change presentations around the country, and teachers who are showing the videos in their classrooms. (Read about the nuts and bolts of this project here.)
Full post at here
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