Communicating Science Effectively Means More Experimentation

"The gap between information and impact can be substantially reduced (without a large financial cost) simply if more scientists and scholars, and their institutions, think creatively about ways to expand their communication circles and pathways."

-- Andrew C. Revkin "The new communications climate"

• Example: NASA's Twitter Account for two-way public dialogue. Also, their scientific visualization studio. **NASA is actually mandated to communicate its findings to the public (no other US agency is)!

• Example: Station Scientists, a program to build the capacity of TV weather forecasters to communicate on science and environmental issues. The American Geophysical Union has a blog aggregator and piloted a Q&A via Google Site.

• Bad Example: Nancy Grace refutes science (aggressively) in favor of fear. **0:46 is hillarious!

• Example: Video lectures by the UK Royal Society.

• Example: Website to communicate climate data. Uses videos to humanize scientists, infographics and images to educate.