Thursday, April 21, 2011

WikiRead: Don't Be Such a Scientist (Pt3)



Arouse, then Fulfill.
Here is the Natural History piece, with lots of fulfill.

4 comments:

  1. Steven J. Gould is my hero! He was the reason I shifted from biology to technical writing in my undergrad years! My greatest disappointment in studying the sciences was the way that scientists excluded most people from the exiting things they were doing and discovering by using too much Science-speak!!! YEAH SJ GOULD!!! Thanks...

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  2. And of course I meant to say that scientists were doing EXCITING things not exiting things... must be that great technical writing skill coming out!

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  3. One piece of Gould's research that always sticks with me is punctuated equilibrium - arguing that evolution happens in quick bursts with longer stable periods. Life and learning can be like that for a lot of folks...

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  4. This is really the style of good journalism, as well. Get the reader's attention and then explain what it all means and why it's important.

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