RWJF is putting out some great web videos lately.
(They're working with DeSantis Breindel, a national marketing/branding agency)
Likes:
- Andrew Bird soundtrack, obviously!
- Video quality
- Talking heads limited to one quote, then audio over active video
- Combining health folks story with story of those affected
- Aspirational tone
- Brand presence
Dislikes:
- Length
- Too many stories being told
- Enthusiasm of the talking heads could be higher
This makes me think about the ending of the video and how I think it is important to link back to a specific url, for when people like us embed it on a page, watch it, and then don't have anywhere to go but google to get more info.
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