Monday, April 4, 2011

Social Media Timing

Hi All ~

I attended a webinar 'The Science of Timing' from a Social Media Scientist

(if you are interested in checking out the recorded video or just the slides: http://www.hubspot.com/webinars/science-of-timing-thanks)

Main Take Aways:
  • Contra Competitive timing
- deliver content when others deliver less
- don't be afraid to post on weekends and at night
  • Twitter
- During the week is the most retweetable (also late in the day and late in the week)
- You can tweet the same content 3 times (first with a link, then a pull quote, 2nd quote, etc)
- Tweet often and throughout the day
  • Facebook
- don't crowd your content
- every other day is fine
- no limit to linking to other sites or to useful links
  • Email
- Many are blocked at work
- Send emails on weekends or very early in the morning
  • Blogs
- Know your audience
- Weekends are the best for comments,
-Content with links should be shared before lunch
- The more frequent, relevant content is posted the better!

1 comment:

  1. Thanks Caitlin, these Twitter take-aways are super actionable for me!

    ReplyDelete

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