Tuesday, March 6, 2012

Teddy Talks

Lynn Hrabik of our Pulaski office (OK, really it's just her house), has been busy over the past 3 months developing a a new series of videos called "Teddy Talks". Here is a short sample as well as some valuable lessons learned.

Enjoy!

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Lessons learned:
1.Professional marketers have reported that babies and pets are the most engaging subjects for a general audience.When working with babies, you need to be very flexible. Tapings need to be scheduled around napping, eating, diaper changes and hiccups.
2. Hire outside editors to cut out unnecessary content so that your projects remain concise. People who are too close to the subject won't be able to delete any of the footage.
3. As with other advocates, "food, fame and fun" keep them interested in the long-term project.

3 comments:

  1. He's already on message! If she can add in a dancing cat next time they'll easily be the most viewed tobacco control videos ever.

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  2. This is cute! Teddy knows what's up. Also, I'm impressed with Lynn's translation skills.

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  3. Teddy Talks - Outstanding - Thank you Lynn for creating this and Jill for posting this! Lynn - who did you have as the fearless editor who was able to 'cut' precious 'teddy' footage?

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