My SEO Favorite Thing

SEO is short for search engine optimization--making your website show up high in page rank search results when someone searches on a key word(s) that describes your organization's business. The SEO class I went to this morning described step by step how to do this, and included a book by the instructor, Stephen Woessner.

Most of us whose job descriptions include website responsibilities know about SEO, but we don't always make it a priority with all the other tasks clamoring for attention. The class, offered by the Small Business Development Center, was a perfect example of this: 25 out of 29 people attending had not done much of anything about SEO for their website.

My favorite thing from the class was the idea that you do not have to optimize every single page of your website, and in fact you shouldn't--it's unnecessary.

What a simple idea! But it makes all the difference to me in creating and maintaining a manageable gateway to making Prevention Speaks more easily found in a Google search.

Now the trick is to discover our best key word searches...it's probably not "storytelling" as that shows up with 8,000,000 page results!