Just skimmed
Making the Most of Social Media
What I liked-
*Shows real life examples of governments using social media successfully.
*This is a final report framed as a manual of promising practices ( love that frame)
*Combines: quantitative ( survey), qualitative ( interview) and case studies
*Lessons learned ( or promising practices) are short and sweet...like tag lines.
This is a great example of how to package lessons learned in a way that people want to read them.
All they have to do is make it shorter.
I forwarded this to Chris Lay - to see if we can incorporate any of the lessons into the Transform WI social media strategy. Thanks for sharing your reading!
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