"Public health shouldn’t just offer information and behavioral rules and rely on fear to motivate positive change. Stories are powerful, memorable, and can be very persuasive catalysts."
--Dr. William Smith, Editor of Social Marketing Quarterly
I stumbled on this article about storytelling training and use by the AIDS Institute of the New York State Department of Health. His approach to story seems to share some general ideas with ours:
- Dr. Smith made recommendations about finding good stories; interviewing and writing techniques such as vivid, engaging openings, turning points, and elements like surprise and humor; shortening stories for social media; and, especially, crafting stories that demonstrate achievable solutions.
And he's focused on the public health like us. Here's an agenda from one of his trainings. Seems like he goes deep into places we haven't. Does anyone know of him or been in contact?
I hadn't heard the term behavioral journalism before so googled it ( I don't know how to put a link in a comment :(
ReplyDeleteBehavioral Journalism is a communication technique based on journalism ..you construct messages aimed at changing behavior by telling authentic stories about peoples actions
From Behavioral Journalism Cccelerates Diffusion of Health Innovations from Public Health Communication: Evidence for Behavior by Robert C. Hornik