Tuesday, February 5, 2013

Deconstructing Coca-Cola ad - what's the real story they are selling?




Media Literacy Project has done some interesting media deconstructions on tobacco in the past, so I get their e-updates. Their latest deconstruction is for a recent Coca-Cola ad that tells the world how they are contributing to the childhood obesity solution. This PR tactic is taken right from the Big Tobacco playbook. The deconstruction has a nice health equity focus too....

https://medialiteracyproject.org/deconstructions/coming-together

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